Saransh Sethi

Currently leading Creative Content Marketing efforts at EngineerBabu.

Top 5 Use-Cases of AI in eCommerce

Top 5 Use-Cases of AI in eCommerce

When Apple introduced its first iPhone – it was literally a shift in the paradigm of what we always viewed phones to be.

Since then, there have been several significant evolutions in technology, but nothing can compare to the biggest of them all – Artificial Intelligence.

Don’t agree?

AI is having a bearing on almost every conceivable thing and I suppose I don’t even need to elucidate on the broad applications of this incredible new domain. Naturally, it was about time the benefits of AI be implicated in the most lucrative business of the 21st Century – eCommerce.

Every significant step like Visiting the retailer’s website, Adding products to cart, Placing an order and even Checkout can be automated using the capabilities of AI.

AI Use Case Flow Chart
Almost every significant step of commerce over the internet can be transformed by implementing AI.

In this article, I would try and shed some light on the practical and significant use-cases of AI in eCommerce and how your eCommerce business can leverage it at this moment in time!

There seems to be a lot of conundrum on the subject of AI in eCommerce, so let’s put an end to this discussion, once and for all, shall we?

1. Better Search Results

It has been observed that customers end up abandoning their purchase because often the product results displayed turns out irrelevant.

Through AI organizations are trying to display customer-centric search results that are relevant to their desired ask.  eCommerce websites are increasingly leveraging NLP (or Natural Language Processing) and Image Recognition to better comprehend user language and produce better product results.

Yandex, a popular search engine, successfully implemented some advanced applications of NLP and Deep Learning to optimize future searches with the help of the data of previous searches. This turned out to be a massive success as they were able to increase their click-through rates by almost ten percent.

Clarifai is trying to improve ecommerce by building smarter applications which can see the world as people would. In their words, “Artificial Intelligence with a Vision.” These applications enable the developers to build more intelligent apps and at the same time empower business by providing a customer-centric experience.

Pinterest Lens
A demonstration of how Pinterest Lens work.

Pinterest is partnering with ecommerce stores for its new offering Pinterest Lens to find matching items in the store directly from their image on Pinterest. This is great from the standpoint where people generally abandon their search because they aren’t able to find the relevant product.
Developments such as these are not just helping businesses generate better revenues, but are also reducing customers’ journey.

Recommended Read: 5 Tips to Ensure Impeccable Security for Your eCommerce Business

2. Shopping Experience Level 1001!

How do you enhance the user’s shopping experience?

Make it as real as possible!

If you want to understand just how much Google knows about you, go check out your Google Maps Timeline!

The devices that you use collect and store a ton of information about you. This data is extremely valuable as the right type of information can enrich and improve your shopping experience.

Deep Learning and Machine Learning technologies are able to utilize the smallest piece of data. For instance, even the hover that you made over a product is analyzed and evaluated to understand the likelihood of you buying that product.

In practice, this personalization helps deliver images of related products, enticing offers related to the product, alerts related to that product, and dynamic content that alters according to demand and supply.

AI engines such as Boomtrain acts as a bolt-on with your existing customer channels and helps businesses analyze how customers are interacting online. It also provides a unified view across all devices, monitoring and analyzing performances across different platforms.

Companies like Criteo, are assisting Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Through cross-device advertising, they are able to engage shoppers wherever they are online with premium-placed ads across desktop, mobile and social.

AI is assisting in generating deep and relevant insights of data by analyzing and scanning through terabytes of data to efficiently predict human behavior. This scale of intelligence helps deliver a personalized shopping experience for the end user.

3. Curbing Fake Reviews

Fake Review Statistics
There’s a massive insurgence of fake reviews aimed at tarnishing the ratings of a good product. These reviews not only makes good products rank below but also cost companies billions of dollar.

These stats are absolutely insane!

Customer reviews are an integral part of the sales cycle. 87% of customers trust what they read without the blink of an eyelid. The last couple of years have seen a surge in talks around this subject and has consequently impacted the way customer perceive information they encounter online, even if it is ostensibly written by a credible source.

Artificial Intelligence is increasingly being deployed to analyze user reviews.

For instance, Yelp has deployed a sentiment analysis technique to classify their review ratings. Through this technique, they organize the information into different data sets like business_id (ID of the business being reviewed), date (Day the review was posted), review_id (ID for the published review), stars (1–5 rating for the business), text (Review text), etc,.

On similar lines, Facebook has come up with their AI solution “fastText” for text classification and create supervised as well as unsupervised learning algorithms to obtain vector representation for words.

4.  Sales Forecasting

Earlier only God or Charles Xavier could have read your mind – but now – AI can too!

Try and fathom an alternate reality where all your marketing efforts and expenditures are targeted only where the customer is likely to make a purchase. Your conversion rate will be at an all-time high, and you won’t waste your capital on customers who won’t buy.

Being able to foretell how much of a given product will sell by a specific date will enable shop owners to stack up on inventory more efficiently, and simultaneously eliminate large sums of undesired cost.

It is especially valuable for industries dealing with perishable products, which include not only groceries but also tickets of concert and transportation – anything that costs money when unsold.

Sounds too good to be true, right?

AI solutions can gather historical data about past purchases and help your sales team better derive conclusions and make decisions. Besides, you won’t even need to sell your arms and legs to afford this either as these solutions are easily deployable, even by organizations with smaller budgets. Employing AI, businesses were able to derive relevant conclusions like –

  • Suggesting products that should be promoted on a particular date
  • Identify popular products that are making good sales
  • Predicting what customers are likely to purchase in advance
  • Determining the highest price a customer will pay for your product
  • Targeted promotions
  • Reduce fraud
  • Improve supply chain management
  • Enhance business intelligence
  • Make the most money on your sales

5. Chatbots to the Rescue

Shopping Assistant ChatbotIt might be so hard for you to feel special amongst an ocean of 7 Billion, right?

Well, eCommerce websites are adopting chatbots to make you feel special.

Companies are increasingly deploying chatbots to improve customer service & satisfaction. Go ahead and browse any ecommerce site, a little chatbox will pop-up asking you what you want to make a purchase of. Once you enter your requirements, you get filtered results specific to your taste.

Let us list some benefits of deploying chatbots:

  • Chatbots have increased customer conversion tremendously by reducing the labor for lazy buyers.
  • We have come so far from the time when chatbots offered just customary replies. Now they have become intelligent beings who understand and tackle a range of issues which they were earlier incapable of.
  • It is vital to provide real-time support to online shoppers as a recent study found that almost 83% of online shoppers need assistance while shopping and chatbots make it possible to provide real-time support.
  • Chatbots also provide a more personalized experience for consumers. Compared with social media, chatbots can make conversations more interactive and engaging. They increase the sales figures by up to 40%.
  • Deploying chatbots helps to collect feedback more efficiently. Additionally, it can make it easier to track purchasing patterns and consumer behavior.
  • Chatbots can provide efficiency, that too at an affordable price. Live support can be quite costly with limited work hours. Chatbots automate the process and can operate 24/7.
  • Chatbots are gaining ground. Apart from potentially changing the industry, implementing a chatbot can be a good marketing campaign. Any company who wants to stay ahead in the race needs to follow this trend.

Wrapping Up

Coming up with innovations isn’t rocket science anymore. AI has become the single biggest driver of massive technological advancements in every tangible domain – and will continue to do so for the foreseeable future.

The question we need to ask ourselves is – Are we ready to keep pace and adapt with this onslaught of changes that are happening so rapidly?

If No, there you have it. You need to adapt and change pace as quickly as possible. Coz if you don’t, you will be replaced.

EngineerBabu excels in providing some of the best eCommerce solutions out there. Our AI-enabled offerings help derive deeper insights into the customer journey and in turn assist businesses in taking calculated decisions on how to advance.

Our eCommerce customers have garnered numerous accolades over time. Our dear Australian customer Frankgreen grabbed the Best Design Award for not one, two, but three consecutive years. Ondoor, a grocery retailer earned 100,000 downloads in record time as well!

Call us for a free consultation, we’ll be glad to help you out! Also check out our portfolio, right here

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5 Ways to Ensure Impeccable Security for your eCommerce Business

5 Ways to Ensure Impeccable Security for your eCommerce Business

eCommerce has been flourishing for a decade now.

The yearly growth this domain has witnessed is staggering to even put in words. However, commerce over the internet involves its ambiguities.

Since its nascent stage, the ecommerce domain has been marred with security contingencies.

eCommerce security involves a set of protocols that safely guide eCommerce transactions.

Regardless of scale, all types of eCommerce websites are victims of security contingencies. What makes eCommerce such an appealing target for cybercriminals is the volume and sensitivity of the data they deal with. Millions of customers share their banking information, personal details, and other critical data when they register to use.

Even giants like Target and eBay have fallen prey to these attacks. So, what should you do differently to ensure impeccable security measures for your business when even tech biggies are struggling with it?

In this article, we’ll discuss in length – How to secure your eCommerce business from the most imminent threats out there.

Firstly, let us understand some of the most distinguished and common threats that hamper merchants from doing business effectively –

  • Online Security
    There is a wide range of security threats out there that hamper electronic commerce. The primary motive behind all these security threats is to exploit the victim in terms of money. These include credit card frauds, malware, phishing attacks, hacking, spams, etc.
  • System Reliability
    System reliability comprises three major types of issues

    • The Internet service provider (ISP) server could crash
    • The online payment system could show errors
    • The ecommerce plugin could have bugs
  • Privacy Issues
    We can’t even quantify how many product catalogs, user IDs, personal information, and financial information like credit card details a typical eCommerce site stores. That’s what makes eCommerce sites of almost any magnitude, so attractive and appealing to hackers and fraudsters to exploit. A customers’ personal data could be compromised and used for spamming, identity theft and unsolicited marketing. Therefore, privacy issues are one of the most pressing problems for e-commerce businesses.
  • Payment Frauds
    No matter how good your online security measures are, sometimes it is tough to avoid payment frauds. Notorious elements could get access to details of your credit cards by impersonating as financial institutions.
  • Intellectual Property Issues
    Others could copy your product descriptions, product images, copyright logos, even music, and even videos and use it for their purposes. Intellectual property violations are pretty eminent as they could easily be made.

Recommended Read: How to Start an eCommerce Business?

Having learned about the major threats, now let’s dig into how you can prevent your site or your business from these imminent anomalies that hover around this realm,

1. Get SSL Certified

Ideally, every site needs to have SSL by default. Generally, SSL certificates are used to protect data transfer, credit card transactions,  and login information. In a recent development, SSL certifications are also being deployed on social media sites to enable secure browsing.

What are SSL certificates?

SSL Certificates are records of data which digitally bind a cryptographic key to an organization’s details. When deployed on a server, SSL activates the padlock and HTTPS protocol and activates secure connections from a web server to a browser.

SSL Certificates bind together:

  • A domain name, server name or hostname.
  • An organizational identity (i.e., company name) and location.

The primary reason why the utilization of SSL is increasing is that they keep sensitive information sent across the Internet encrypted so that only the intended recipient can access it. This is critical because the information one sends over the Internet is conceded from computer to the other to get to its destination. If any computer in the network is compromised, the server would be able to see your username, passwords and even sensitive information like credit card numbers if it is not encrypted with an SSL certificate.

When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are transferring the information to. This approach safeguards it from potential threats and notorious elements.

How does it work?

Working of SSL

  1. A user attempts to connect to a website (i.e., a web server) via a web browser. This connection needs to be secured with SSL.
  2. The web browser requests the identity of the web server.
  3. The web server sends a copy of its SSL certificate.
  4. The browser verifies the received SSL certificate. If verified it sends a message to the web server.
  5. The web server acknowledges by sending over an acknowledgment.
  6. The session is started, and encrypted data is shared

2. Become PCI compliant

In a study, it was found that nearly 90% of security breaches impact small businesses.

PCI Compliance stands for Payment Card Industry Data Security Standard (PCI DSS). The PCI DSS is a security standard for organizations that handle branded credit cards from the major card schemes.

The standard came into practice in 2006 and has gained wide popularity worldwide to prevent credit card frauds and to increase controls around cardholder data.

PCI compliance applies to corporations of any size that accepts card payment. So, is your ecommerce PCI compliant?

There are plenty of reasons to become PCI compliant as this could increasingly secure your online transactions considerably.

Small businesses often feel plagued in their capabilities to adjust their processes accordingly to become PCI compliant. Hence, if you want your business to become PCI compliant you need to remember, PCI compliance is attained through a collaborative effort amongst teams, including working with payment processors that ensure PCI compliance, accepting EMV chip cards and even securing your business’s IT infrastructure, networks, and payment processes.

PCI compliance can be intimidating and complicated for e-commerce business owners to decipher and implement, but they’re a set of precautions designed to minimize your risk and protect your customers.

Getting PCI compliant can be a daunting task, especially for small business owners. Thus your PCI compliance checklist should include the following:

  • Use a firewall for payment card data and public network, and keep the firewall updated.
  • Do not store the cardholder’s data. If your business needs to store cardholders’ data, make sure you use strong encryption. Several platforms provide extensions to shift the storage of cardholder data. For instance, you can deploy Magento’s extension BrainTree to switch the storage of the cardholder data.
  • Use encryption to safeguard all transmissions of cardholder data over any public network.
  • You need to ensure that your card processing systems have a vendor-supplied security patch installed.
  • Limit access to cardholder data to as few people as possible.
  • Regularly test your security systems and network environment.
  • Establish an effective and efficient security policy and make sure that all personnel are aware of it.

3. Choose the correct eCommerce Platform

Which eCommerce Platform to ChooseIt is an extremely critical business process to employ an efficient ecommerce platform for your business. It is vital, especially for small business, to be extremely vigilant while selecting the correct ecommerce platform for your business.

With sleuths of ecommerce platforms being available at throwaway prices, selecting the appropriate platform becomes a daunting task, considering that switching isn’t an appropriate option. Hence, a tonne of planning must go into ensuring that you have selected the best platform.

Our recommendations:

  • We recommend you to employ a platform which is based on Object-Oriented Programming and includes built-in security protocols.
  • In case, if you opt for WordPress as your platform, select a good WordPress security plugin that will help add an extra layer of protection to your website.
  • Also, set up a bot mitigation solution as it isn’t provided by default.

Have a look at the table below, and you’ll get a brief idea on which platform could be leveraged for your business.

For an in-depth understanding of the best and most suitable ecommerce platforms for your business, do read our detailed article on, “Best eCommerce Platforms in 2019.

4. Do I really need security auditing?


I can’t press on this enough to make people understand the importance of security auditing. Even if you are a small business with relatively lesser transactions and money flowing through your website,


Frequent security checkups and audits are highly recommended for sustaining and reinforcing your ecommerce website’s safety. Audits not just help in weeding out potential threats that may have found their way onto your portal, but also eliminates data of past transactions.

Just like casinos; online portals which have round-the-clock cash flow are marred with new security contingencies every other day. Security audits thus become quite necessary to ensure their client’s information is safeguarded efficiently and effectively.

An ecommerce business is granted a certificate and a mark after its security audit. Even consumers can differentiate these security audited websites through the individual marks they embody.

There are 4 significant factors on which the security audit of business is evaluated, namely:

  • Data security
  • Performance
  • Engagement
  • Navigation
  • Product
  • Payment
  • Fulfillment
  • Service

Key Performance Indicators for eCommerce Audit

5. Is your Customer even Human?

Do you know that bots represent 50% of all the website traffic?
Do you also know that 30% of this 50% are bad bots?

These bad boys are the single-handedly the most significant contributors to eCommerce website frauds.

Everyone wants more traffic for their ecommerce site. However, it is necessary to ensure that all this traffic is legitimate and comes from a verified buyer. What you might suppose as legitimate traffic on your website could actually be malicious bots deployed by hackers and even your competitors to scrape your product prices and even steal your entire customer data, vendor data and product catalogs, that too within a matter of a few seconds.

For protecting your business against the threats of bad bots creeping into your website, you can employ a series of effective steps,

STEP 1: Detecting and Analyzing legitimate bot traffic is the first step. Bot detection platforms should be able to make out human traffic from non-human traffic. Non-human traffic patterns could be detected by employing logical puzzles and security questions on pages that involve cash flow.

STEP 2: Once you are finished implementing STEP 1, and bot traffic have been identified, the next step involves classifying the type of traffic. Bot traffic could either be from a known source – like that of search engine bots which should be allowed to pass through, and the other could be from a source malicious source, whose intent may not be clear – this shouldn’t be allowed to pass through.

STEP 3: The third and final step involves controlling the malicious bot traffic, which would depend on the intent of the bot. For example,

  • If the bot is eyeing for vulnerabilities or trying to commit frauds like shopping cart stuffing, the software should deny access and return a false 404 “page not found” to the bot.
  • For a DoS attack (denial of service), your bot mitigation and management solution should simply divert the traffic.

Fortunately, there are also some pretty effective bot detection platforms that you could leverage at a reasonable price for your eCommerce site, namely,

Best Bot Detection Platforms

  • Infisecure
    InfiSecure offers real-time and user behavior based bot detection technology to identify bad bots. Infisecure offers tools that block web scraping bots in real time before they access your ecommerce website, thus preventing customers from fraudulent orders, data theft, price scraping, and variation tracking.
  • ShieldSquare
    ShieldSquare utilizes a non-intrusive API-based approach to analyses and detects malicious activity on your ecommerce site, thus blocking bots in real-time without impacting the real users already browsing through your product catalog.
  • Data Dome 
    Being employed by some of the significant fortune 500 companies, Data Dome employs an AI-empowered bot management solution to counter frauds like user data theft, price scraping, etc.
  • Global Dots
    Global Dots is an extraordinarily efficient and effective platform to ensure security from bad bots. They use Behavioral Fingerprinting to analyze dynamic profiles of real customers to identify click frauds, content and price scraping.

Concluding View

Many pillars go into holding up the dome of eCommerce security.

Whether you are just starting out, or have a small business in a place or a major enterprise – Doesn’t matter. These measures need to function like clockwork to ensure impeccable security for your website. One would also need to keep yourself and your team updated with the latest advancements in Cybersecurity.

Stringent security measures must be put in place to protect your company from threats, or risk jeopardizing revenue and customer trust.

After all, It is a tricky domain to be in, but,

The fruits of your labor will bear the fruits of your success.

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Top 7 eCommerce Trends for 2019

eCommerce Trends 2019

How we discover, interact and purchase goods has transformed into an entirely different ball game then what it used to be. Not just retail, B2B too has embraced ecommerce integration with open arms into their business process.

Infact, eCommerce integration has come as far as becoming a top priority for B2B business owners.

The growth of the global ecommerce market in recent years is simply mind-blowing. eCommerce accounts for almost 10% of retail sales in the US and 23% in China – a figure that is growing by upwards of 15% each year.

According to a recent Statista Report – In 2018 retail ecommerce sales amounted to $2.842 trillion which is expected to hit $4.8 trillion by 2021.

The notion that eCommerce is a separate entity in itself is quickly evolving as a customers’ journey of buying a product or a service, now merge online and in-store. Nowadays a purchase cycle doesn’t simply end by making a purchase. There are swarms of marketing gimmicks to try and lure you into making repeat purchases. You might have also observed that even if you made an in-store purchase you get bombarded with offers that are simply too good to resist. Great examples of such gimmicks are shopping festivals, Black Friday Sales, etc.

Enlisted below are the major 7 eCommerce trends to watch out for in 2019 and some important developments that companies should take into account this year to ensure the growth of their online business.

  1. Omnichannel 

Omni ChannelOmnichannel might be a relatively new term for some, but it is definitely one to reckon.

Omnichannel is basically a multi-channel content strategy that businesses apply to improve the user experience. Omnichannel approach implies that communication mediums and their supporting resources are organised to work in unison rather than working in parallel.

In other words, omnichannel entails the integration of several platforms, online as well as offline, such that the experience of communicating across all the channels one prefers to use is as efficient and pleasant as using a single channel in isolation.

Pertaining to eCommerce, omnichannel is a thoroughly-integrated approach to trade which aims at providing shoppers with a unified experience across online and offline mediums.  Through this approach, businesses are eyeing to intricately link digital and in-person purchases to create a symbiotic commercial ecosystem.

A real omnichannel shopping experience will extend way beyond brick-and-mortar stores encapsulating ecommerce marketplaces, mobile-browsing, social media, and even onsite storefronts.

“To Be Everywhere – That’s the Dream”

Although recent studies have shown a laid-back attitude of shoppers in embracing the omnichannel approach, it is definitely bound to change. According to industry insiders, Omnichannel will be the single biggest development in eCommerce in 2019.

  • Why are we so sure, you ask?

Major US retailers and tech giants are loosening their purse strings and going on a shopping spree all across the globe. For instance, Walmart’s acquisition of India’s largest eCommerce company – Flipkart, and Amazon buying Whole Foods indicates that big businesses are expanding their reach in order to combine different shopping experience.

The willingness of these corporations to squander indicates efforts to integrate the online and offline shopping experience. Big corporations are trying to establish a unified experience across online and offline channels. Understanding the need of the future, they are eyeing to link the digital and in-person purchases together to create a symbiotic commercial ecosystem.

For instance, IBM Enterprise Mobility Services can help retailers create an omnichannel shopping experience, using data analyzed and collected from mobile apps, social media, and in-store technologies.

Thus, it is critical for any business to keep up with the latest online trends to continue boosting sales and at the same time stay ahead of the competition.

  1. Automation

One of the most likely trend that will likely disrupt not just ecommerce, but numerous sectors in the next half decade is – Automation.

Many industry experts believe that automation will likely become one of the most effective ways for ecommerce business owners to expand their business offerings. Automation tools will possibly take over a majority of manual tasks that derive no substantial ROI (Return on Investment), which will enable businesses to employ their manpower in doing more tangible and creative work.

  • The Rise of Chatbots & Impending Layoffs

According to a survey it was found that over 50% of online shoppers prefer using messenger applications to contact businesses rather than traditional methods like calls or e-mails.

Therefore, AI-enabled chatbots would likely be incorporated by more and more eCommerce merchants for customer support and satisfaction.

However, according to reports, this development will claim as many as 2.3 million jobs that were earlier performed by humans.

  1. Stringent Return Policies
Stringent Return Policies

eCommerce business is marred by its biggest advantage.

The generous return policies are proving to be a two-edged sword for eCommerce businesses. For instance, returns have hit a whopping $450B in 2018, up 53% since 2015.

Recommended Read: Best eCommerce Platforms for Small Business

During its nascent stage, eCommerce business owners introduced liberal return policies in order to increase conversions by reducing consumer uncertainty. But owing to the exceptional growth, free shipping, and generous return policies have produced a dangerous side-effect – The cost of managing these returns.

Witnessing this trend, in 2018, Amazon declared it would impose a lifetime ban on – “serial returners.” Serial returners are shoppers who have a habit of returning many or even most of their purchases. 61% of retailers stated they would do the same if they had better means to track returns and “serial returners”.

Hence, in 2019 it is likely to witness a multitude of retail initiatives that deter returns. These initiatives could include more complex or conditional return policies to even incentives to pick up items from store.

  1. PWA
Progressive Web App

For beginners, let’s understand what PWA is.

The Definition…
Progressive Web App or PWA, is a term used to denote a new software development methodology. Unlike traditional applications, progressive web applications are a hybrid between regular web pages and mobile applications.

This new application model endeavours to combine the features offered by most modern browsers with the advantage of providing a fluid mobile experience.

PWAs (or Progressive Web Applications) will likely change how eCommerce & Mobile coexist.

Brands and retailers will soon begin switching from sites and applications to this new standard as it combines the upsides of each and simultaneously does away with the limitations.

It’s all about removing friction & making it easy for users to get to what they want.

– said an industry insider

The Advantages of PWA:

  • Connectivity independence: PWAs can work on low-quality as well as offline networks.
  • App-like interface: PWAs mirror navigation and interactions of native applications.
  • Self-updates: PWAs are able to update themselves automatically, thus apps stay fresh.
  • Safety: PWAs are served through HTTPS, so unauthorized users can’t access their content.
  • Discoverability and easy installation: PWAs aren’t available on app stores. Although they can be shared through a URL, and therefore, are found easily.
  • Faster: PWAs load 2-10 times faster than mobile sites.
  • Push Notification: PWAs also allows push notifications, similar to other native applications.
  • Responsive: PWAs are very responsive and are compatible with almost any browser, regardless of screen size and other specifications.

Many organizations, as well as ecommerce platforms, have already begun adopting PWAs and this trend is likely to continue. In 2019, we’ll see more and more ecommerce businesses shifting to PWAs to enhance shoppers’ experience.

  1. Enter the Robots

China’s second largest ecommerce player,, deployed robots to improve their warehouse functioning, such as categorizing, packaging, and parcel sorting. They witnessed a considerable increase in the efficiency and speed of the sorting mechanisms and even the delivery schedules of the products.

AI and Machine Learning capabilities are already being extensively leveraged by almost all significant eCommerce players to better interpret consumer behaviour and concurrently provide personalized product recommendations.

But this isn’t the only use case for AI in 2019.

Apart from customer service and retention, AI-based solutions will most likely automate – The creation, classification, and translation of product content.

With hoards of products being added every second to the database, it has become extremely critical to keep up with the pace of content creation.

This change is extremely necessary as shoppers often abandon a purchase due to lack of product information. The winners in this race will be businesses with the best and most relevant product information and consequently end up acquiring customers.

  1. Social Buying
Social Shopping

Social buying is already a huge affair in China where 55% of users stated buying goods and services directly through social media applications.

No less than 11% online shoppers now purchase through their smartphones weekly, 35% also reported that it has become their primary purchasing medium.

This trend is likely to make a crossover; and markets like the US, UK, and Canada will witness an increasing number of transactions through social media platforms this New Year.

Private messaging services like Whatsapp, Snapchat and Facebook Messenger have a huge user base. Businesses will look to leverage their popularity and make these services transactional.

Major social media platforms have already begun implementing shopping features in their solutions,

  • Instagram, for instance, is believed to be working onInstagram Shopping designing a standalone shoppable application. This development comes after their introduction of shopping features on its main platform, where they already provide options for businesses to trade through their platform – providing an image, product description and price information, along with a direct link to the website of the seller.
  • Google, through its new offering – Google Express is aiming to consolidate retailers into a single cart for consumers, centralizing the purchasing experience, including in-store pickup – without ever being a merchant themselves. Google thus will capitalize on the vastness of its ecosystem.Also Read: Top eCommerce Development Companies in 2019
  • Snapchat ShoppingSnapchat also has come up with its innovative, “Shop and Cop” section, where users can scan through merchandise and buy directly through the application without being directed to a separate website.

eCommerce business owners should definitely consider leveraging social media platforms as this is the destination where they can directly interact with young shoppers who are already adept in purchasing online.

So, if you aren’t satisfied with simply getting leads and generating traffic – Social Media is the place to be!

  1. Voice Search
Voice Search in eCommerce

Voice Search is set to take off this year.

According to studies, over 50% of millennial use voice search before making a purchase online. Voice search offers a lucrative opportunity for business to reach their audience in a much personalised manner. Also, with the exponential surge in adoption and usage of voice-activated devices such as Google Home and Amazon Echo – tech companies will definitely look forward to utilizing them in the future.

Popular voice assistants such as Google Assistant and Alexa will gain prominence in 2019 and would become a reliable medium for purchasing online.

Walmart and Google have already announced plans of partnership to allow shopping through their Google’s voice assistant.

Optimizing your online store for voice search is definitely a must in 2019 when one takes into account the projected increase in mobile commerce. Make sure you take the time to better understand the demographics of your business, your key customer persona, check out how they interact with your social media channels, and emulate their language.

Wrapping Up

The eCommerce domain is transforming dramatically every year.

As AI continues to further move towards enhancing the customer experience – We shouldn’t be surprised if our gadgets like Google Home or Amazon Echo analyze our needs and orders our stuff automatically.

Through omnichannel marketing and integration of payment services, you will be able to effectively and efficiently manage your eCommerce business and simultaneously reach more people.

Whatever strategy you wish to pursue in 2019, try and make sure you test your purchasing experience at all times.

Industry experts strongly recommend getting someone to go through your site for the first time or asking someone you don’t know to give their thoughts. As,

You’ll constantly find something to improve or amend that you may have never noticed before.

EnginnerBabu has proven its mettle by creating some of the best eCommerce solutions out there. Our solid expertise in the domain, along with relevant experience in building eCommerce products makes us an ideal tech partner for your business. Reach out to us for a free consultation call. We would love to guide you!

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Roles and Responsibilities of a Business Analyst

Business Analyst Roles and Responsibilities

If you aren’t a millennial working in IT, it is quite possible that you may not be familiar with the term, “Business Analyst.

But there are plenty of reasons why you should be.

Business analysis has emerged as a core business practice since the dawn of the 21st century. Although every business domain has some business analyst jobs; IT especially has witnessed an explosion of career opportunities for business analyst profiles.

So, why has BA swiftly rose to prominence, and why are they being offered such lucrative salary packages?

This is primarily because they serve as a vital link between a firm’s information technology capabilities and their business objectives. Skilled business analysts directly contribute to the profitability of companies, large or small.

Now, before delving into the roles and responsibilities, and what it takes to become a Business Analyst, let’s dig a little deeper into what precisely does a Business Analyst do.

What is the Role of a Business Analyst?

In today’s complex business environment, an organization’s adaptability, agility, and ability to manage constant disruption through innovation can be an important element to ensure success. Traditional approaches may no longer suffice in reaching objectives when economic conditions are unfavorable.

That’s where business analysis comes in.

Businesses achieve goals through projects that translate customer needs into new products, services, and profits. Business analysts can make that happen rather efficiently & effectively.

A business analyst’s primary objective is helping businesses cost-effectively implement technology solutions by precisely determining the requirements of a project or a program, and communicating them clearly to the key stakeholders.

Business analysts usually collect and interpret data from many areas within an organization, simultaneously improving the business processes and finding solutions to business problems with all that gathered data.


  • BAs typically require knowledge of statistics, and statistical softwares such as R. Companies prefer a BA who also possesses relevant SQL skills.
  • The education and training requirements, although, may vary for business by – employer, specific role, and industry.
  • It is possible to enter into the field with just a two-year degree and relevant work experience, but most employers would require at least a bachelor’s degree.
  • Business analysts should be able to create solutions to problems for the business as a whole, and accordingly must effectively be able to communicate with a variety of business areas. Thus communication skills are another major prerequisite.
  • BAs should be able to understand the business needs of customers and should be able to translate them into the application and operational requirements with the help of solid analytical and product management skills.

NOTE: As mentioned, SQL knowledge is a much sought-after skill for business analysts. SQL is a key language utilized for managing data held in RDBMS or relational database systems. Business analysts might not require the same level of SQL knowledge as, say, an analyst would, but a basic understanding of its concept, capabilities and basic functions is essential.

The Duties of a Business Analyst:

  • Documenting and translating customer business functions and processes.
  • Warranting the system design is perfect as per the needs of the customer.
  • Participating in functionality testing and user acceptance testing of the new system
  • Helping technically in training and coaching professional and technical staff.
  • Developing a training programme and conducting formal training sessions covering designated systems module.
  • Acting as a team-lead on assigned projects and assignments; and providing work direction to the developers and other project stakeholders.

Responsibilities Of A Business Analyst

Let’s take a look at the responsibilities based on different project phase.

  1. Understanding the Requirements of the Business

Understanding the Business Requirements

Understanding the intricacies of a project is very crucial for BAs. A fundamental responsibility of a Business Analyst is to work in accordance with relevant project stakeholders to understand their requirements and translate them into details, which the developers can comprehend.

The key skill set required for this part of the process is the capability of the Analysts to filter the different messages as well as the requirements of the project stakeholders or consumers into a consistent, but, – single vision.

Thus, a business analyst devotes a large chunk of time, asking questions. They may even need to conduct interviews, read, observe and align the developers with their target goal.

They also need to carry out analysis and look for solutions for both, the organization, as well as the customer.

  1. Analyzing Information
Analyzing Information

The analysis phase is the stage during which a BA reviews the elements in detail, asserting clearly and unambiguously as what the business needs to do in order achieve its objective.

During this stage, the BA will also require to interact with the development team and the technical architects, to design the layout and define accurately what the solution should look like.

A Business Analyst then plots the scope and initial requirement of the project. The fundamental goal for any BA is to obtain the project concentrated early by converting the initial high-level goal into a tangible realistic one.

  1. Communicating With a Broad Range Of People

For Businesses, it is of paramount importance to create, as well as deliver quality presentations on topics like business requirements, application designs, as well as project status. Good Business Analysts needs to dedicate countless hours actively communicating back and forth. More than just speaking, they need to listen and recognize verbal and non-verbal information.

Generally, people watching the presentation of Business Analysts are senior executives of the organization, as well as key management people of IT. Building an open conversation, validating that you understand what you have heard, and communicating what you have gathered to the stakeholders is extremely important to keep the vehicle operating efficiently.

Therefore, Business Analysts are expected to impress the stakeholders and other authority with their presentations, which in turn would have a notable effect on the growth of the business.

  1. Documenting the Findings

This is where a BA gets into evaluating the needs and ensuring that the implementation team has gathered comprehensive details they require for creating and implementing the process. This phase involves collaborating with a wide range of stakeholders and consumers across the company to guarantee their needs, as well as knowledge, are combined into a detailed document about what they will actually build.

An effective document is the one which clearly states options for solving particular difficulties and then helps select the best one. There are oftentimes situations where a BA might miss out on a few requirements from the document.

Consequently, the developers won’t be aware of the same which in turn would lead to a considerable loss of time and efforts, as they would be required to redesign the product, this time including the missed part.

Hence, it is extremely critical for any BA to effectively document the findings where each requirement of the client is efficiently mentioned, and nothing is left amiss.

The favored solution is then estimated throughout the layout and planning – to assure that it meets the business requirements.

  1. Evaluating and Implementing the Finest Solution


Ensuring that the systems’ design is up to the mark, as per the needs of the customer is the next decisive step. Business Analyst spends time identifying options for solving particular difficulties and then help pick the best one. The preferred solution is then assessed throughout the layout and planning to assure that it meets the business requirements.

The implementation phase, although, is not the final stage for Business Analysts. In fact, it could turn out to be the riskiest time for things to go awry and for objectives to be overlooked. It is during this step that a BA should be aware of how clients are utilizing the framework.

Do they clearly see the benefits envisaged in the business case?

In essence, Business Analysts are the navigators, responsible for reaching the end destination, which implies a satisfying resolution of a business problem.

The BA must always be aware of what the end-game is, how to get there and should be competent enough of handling course adjustments as they occur.

Wrapping Up…

Witnessing how quickly economic conditions and business needs are changing. You need to prepare yourselves and create a proper plan to stay relevant in this rat race.

Finding success as a business analyst requires proper planning and commitment to your career. Without planning for your future, you will end up feeling lost on your way. No one can accurately predict how the job market will look like – a few years, or even months for that matter. So it would be in your best interest to prepare yourself by enrolling in business analyst training programs, to acquire the in-demand skills that can help you break into this exciting and prosperous domain.

EngineerBabu boasts a talented bunch of business analysts working to ensure that our customers receive the best quality deliverables. So, if you are looking to expand your horizons and explore this lucrative domain, consider forwarding us your resume. We would love to chat with you.

In case you are looking for a tech partner to make your product dreams a reality, call us for a free consultation. We have a host of award-winning products in our portfolio.

Also, tell us how you felt about this article in the comments below.

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How to Start an eCommerce Business

How to Start an eCommerce Business

Starting an eCommerce business is definitely a lot of hard work, and demands many steps and decisions that should come together at the right time.

When you’re trying to start a new business from scratch,  unless you have a clear direction to run into, you will notice your mind running around in hoops.

These blog posts have been prepared keeping in mind the most critical tasks you’ll face when researching, growing, and launching a lucrative eCommerce business. This article will serve as a detailed and definitive guide to starting an eCommerce business from scratch. So stick around…

First things first, Let’s wrap your heads around the fact…

This is a simple business model that’s extremely easy to over think. There are many moving parts that can feel tricky, and even confusing at times. Therefore one must remember,

“Everything is Simple, till you make it complicated.”

Here’s the basic game plan –

  1. Select a product to sell
    1. Find a product to sell
    2. Evaluate your product
    3. Conduct market research
    4. Obtain your product
    5. Prepare a business plan
    6. Sell some samples
  1. Set up your business
    1. Find a name and create an engaging logo
    2. Structure your website for SEO
    3. Build your store
    4. Select a sales channel
  2. Identify KPIs for your business
  3. Acquiring Customers
  4. Market extensively
  5. Collect feedback

STEP 1: Selecting a Product

Selecting A Product

In this section, we will highlight some key strategies one can apply to get going with your product.

1. Selecting a product to sell

The first step in building an ecommerce business is to know what products you want to sell, and this is generally the place where most entrepreneurs get themselves stuck in.  If you don’t understand what you’re doing, it’s easy to get lost in the Gulf of Product Research.

With so many businesses and sellers looking to one-up the other – It is essential to target a niche market segment, in case your product is mainstream – remember to keep your quality high, and pricing as competitive as possible.

2. Evaluating your product

Once you get a product idea in mind, how do you stipulate it will sell?

Here market research comes to action.

  • Brainstorm and research about the different types of products you can sell.
  • Take into account every possible anomaly.
  • Validate your product idea by asking people to purchase before you start on making or importing them.

Pre-sales is a powerful strategy that could help ensure there’s a real demand for your product. Pre-sales helps reduce assumptions and gets you moving forward quickly with your business.

3. Find the Right Vendors

Once you’ve decided on a product, you will need to source that product from a distinguished supplier. It can take quite some digging to find them, but there are ways to ensure you dodge the scams and increase your odds at finding an awesome supplier.

You’ll have a lot of competition selling products online, so it is in your best interest to obtain the best quality and best prices for the products you wish to sell, or materials you use to create your products. Look around with patience until you find a vendor you want to do business with long-term.

The DON’Ts

  • Don’t proceed to buy in bulk from a factory until you have their samples in your hands which you absolutely LOVE.
  • Don’t let any supplier tell you that they can’t ship small sample orders; they are just trying to squeeze you.
  • Don’t purchase with any other method but Trade Assurance or PayPal for the first few months with your supplier. This eradicates a ton of risk.
  • Don’t buy from someone that won’t accept PayPal or Trade Assurance. What it really indicates is that they were closed down due to complaints.
  • Never buy counterfeit products. Not that there isn’t money to be made, it’s just a bad business to be in and ILLEGAL.
  • Never buy a lot of inventory in the beginning.

STEP 2: Set up your business

Set Up Your Business

Besides from finding an actual product to sell online, another challenging decision is determining your business or brand name and choosing an appropriate and available domain name.

1. Find a name and create an engaging logo

The right name can prove to be a brand’s valuable asset, driving differentiation and speeding acceptance. On the other hand, the wrong name can cost millions in workarounds and lost income over the lifecycle of the brand.

Thus, it is immensely important to find the right name when setting up your online store and help your business stand out from the crowd. Here are a few pointers on how to find that killer name.

  • Keep it short & simple
  • Be different
  • Put on your creative thinking hats
  • Be original
  • Never lose the essence

2. Structure your website for SEO

To make sales, it is vital for any online venture to rank well on search engines. Therefore you need to understand the basics of search engine optimization so that you can adequately structure your site and pages for Google and other search engines.

Here are a few pointers that can help you rank well on popular search engines like Google:

  • Carry out extensive keyword research
    • You can use keywords research tools like Ubersuggest, SEMrush, Moz etc to understand which keywords are trending.
    • Choose the right keyword for your store
  • Ensure your site structure is simple, but easy to scale.
  • Try keeping every page of your site as few clicks from the homepage as possible.
  • Leverage On-page SEO for the product category and product pages
  • Take advantage of LSI (Latent Semantic Indexing)

3. Build your store

After having a better understanding of search engines, it is now time to build your store. The two most crucial aspect of delivering the best user experience is – Captivating product descriptions and Beautiful product photography

Recommended Read: 5 Things to Keep in Mind for Building an eCommerce Website

4. Select a sales channel

It is a smart approach to leverage already build sales channel instead of creating new ones. Therefore one of the best ways to target new customers is to choose sales channels where they already shop. The right combination of sales channels will depend on your products and your target customers.

STEP 3: Identify KPIs for your business


Key performance indicators or (KPIs) are like landmarks on the road to online retail success. Examining them will help eCommerce entrepreneurs identify progress toward sales, marketing, and customer service goals.

KPIs should be selected and monitored depending on your unique business goals. Specific KPIs support some goals while they’re irrelevant for others. With the idea that KPIs should be different based on the goal being measured, it’s likely to consider some performance indicators for eCommerce.

For instance, these could be some of the key KPIs for different sectors:

For Marketing

  • Site traffic: Site traffic is the total number of visits to your eCommerce website. More site traffic means more users are visiting your store.
  • New visitors vs returning visitors – New visitors are the first-time visitors to your site. Returning visitors, on the other hand, are those who have been to your site before.
  • Total Time on site: This KPI tells you how much time visitors are spending on your site. Ideally, more time spent signifies they’ve had deeper engagements with your brand. Generally, you’ll want to see more time spent on blog content and landing pages and lesser time spent through the checkout process.
  • Bounce rate: The bounce rate denotes how many users exit your site after viewing only one page. If the bounce rate is higher, you’ll want to investigate why visitors are leaving your site instead of sticking around.

For Sales:

  • Sales: Ecommerce retailers can examine the total sales by hour, day, week, month, quarter, or year.
  • Average order size: Sometimes referred to as the average market basket, the average order size tells you how much a customer is typically going to spend on a single order.
  • Gross profit:  This KPI is determined by deducting the total cost of goods sold from total sales.
  • Average margin: Average profit margin or average margin is a percentage that represents your profit margin over a specified duration.
  • Number of transactions: These are the total number of transactions. Use this KPI in union with average order size, or the total number of site visitors to get more profound insights.

For Customer Service:

  • Customer Satisfaction (CSAT) score: The CSAT score is measured by customer response to a ubiquitous survey question: “How satisfied are you with your experience?” This is usually answered using a numbered scale.
  • Net promoter score (NPS): The NPS KPI provides insight into your customer relationships and brand loyalty by describing how likely customers are to recommend your brand to someone in their connections.
  • Hit rate: Calculate your hit rate by accounting the total number of sales of a single product and dividing it by the total number of customers who have contacted the customer service team for the said product.
  • Customer service email count: Are the number of emails your customer support team receives on a daily basis.

For project management:

  • Hours worked: The total hours worked tells the total time a team has put in a project. Project managers should also measure the inconsistency in estimated vs actual hours worked to calculate better and resource future plans.
  • Budget: Budget depicts how much money has been allocated for a specific project. Project managers and ecommerce business owners would want to ensure that the allocated budget is realistic; if you are repeatedly over budget, some adjustments to your project planning needs to be done.
  • Return on Investment (ROI): This KPI tells us, how much your efforts have earned for your business. The higher the number, the better.
  • Cost variance: Just as it is helpful to compare real vs predicted timing and hours, you should examine the total cost against the expected cost. This will help you comprehend where you need to reel it in and where you may want to invest more.

STEP 4: Acquiring Customers

Customer Acquisition

Acquiring customers, in the beginning, requires focus and time. With hundreds of channels and means to promote your business, it can become difficult to find the ones that make better sense for your business.

One needs to identify some key marketing tactics that you are planning to leverage and implement them for the first few months. Identify some KPIs to analyze whether the tactics that you narrowed down are working or not. If not then you should tweak your marketing strategy.

It’s easy to fall prey to endlessly altering your store in pursuit of perfection, instead of spending that attention into the most significant activity – Getting people to the store.

Try this challenge: If your store had already launched, focus your next 30 days exclusively on getting targeted traffic that’s likely to make a purchase.

STEP 5: UP Your Marketing Efforts

UP Your Efforts

Once you are in the business for a quarter or two – It is time to shift your focus to a broader marketing initiative.  It is likely that by thi time you have a few sales under your belt. It’s time to get serious and focused. Try implementing the below strategies to drive hoards of customers to your door –

  • E-mail marketing
    • Run email campaigns
    • Send promotional and transactional emails
  • Content Marketing
    • Create engaging blog posts
    • Post relevant and crisp content
    • Leverage significant players of the industry
  • Social Media Marketing
    • Utilize Instagram to drive traffic
    • Try your hands at Pinterest
    • Create short YouTube videos.

STEP 6: Gather feedback

Gather Feedback

To stay relevant in ecommerce, it is crucial to learn from your mistakes.

I have observed that almost everyone in the ecommerce domain never follows up on their customers’ feedback. Collecting feedback shouldn’t be your only goal; instead one needs to follow up diligently on the customers’ shopping experience and implement strategies to improve the same.

Several major ecommerce players swear by this strategy.

Wrapping Up

Building your own eCommerce business or for that matter, any business whatsoever is as appealing as it is challenging. At a rapid pace, you need to learn a tonne about choosing a product, assessing its viability, figuring out how to get it sourced or produced, building the online store, marketing and selling to new customers. The process doesn’t even end here, you need to constantly improvise and improve your offerings or someone will get ahead of you.

The process can feel quite tedious as if you’re solving a head-scratcher of a puzzle, but it’s rewarding at the same time. We wish following this resource roundup helps provide you with a clearer road-map.

We hope you found this post valuable. Let us know in the comments below what you would like to learn next about.

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Top eCommerce Development Companies – 2019

Top eCommerce Development Companies 2019

The Internet has unlocked endless horizons for businesses worldwide, and consequently, a huge mob has turned towards the web to connect better with their target markets.

We have become so reliant on internet that it is now inconceivable to even imagine some of our business functions operating without the convenience of it. For instance, most of the marketing and acquisition of goods and services are possible solely due to the web.

With the influx of economic attributes in technology, the demands of ecommerce websites have sky-rocketed.

According to Statista, In 2017, retail e-commerce sales worldwide amounted to USD 2.3 trillion & e-retail revenues are predicted to grow to USD 4.88 trillion by 2021. The three major online stores’ revenues alone amount to almost USD 100 billion in 2017.
ecommerce sales worldwideOnline shopping being the most popular online activity worldwide, but this usage fluctuates vastly by region – in China, an estimated 19% of all retail sales transpire through the internet, however, in Japan, the share was just 6.7%. Desktop PCs still prevails for placing online shopping orders but smartphones, are rapidly catching up.

Thus there seems to be an abundance of incentives for businesses to leverage this lucrative industry in. For once, we would not like to end up late to the party, would we?

So, if you are on the lookout for a tech partner who can facilitate in bringing your ecommerce dreams to reality, then look no further.

This article is an unabashed and unbiased listing of the best ecommerce development companies in the US and India. Take a look,

1. Magneto IT solutions


Magneto IT solutions can be touted as the flag bearer of some of the finest ecommerce products of the industry. Having completed a decade, they have a vast experience of managing a variety of projects in this domain.

Magneto IT solutions, boast an impressive portfolio, collaborating and working with the likes of, Amazon, HP, Kotak Mahindra Bank, Race Chip, KTM, ESPN, and IBM being some of their star clients.

Their primary focus area is eCommerce which amounts to almost 60% of their service lines and their primary clientele comprises small businesses (<$10M), amounting to 80%.

They also provide services for Mobile Application, Customize Web Application, IOT, and Chatbot.

2. Brainvire Infotech Inc

Brainvire Infotech

Brainvire Infotech is an Award Winning Digital Transformation focused technology Consultant Company working in Mobile Application, eCommerce Stores with Omni Channel Solutions, .Net Application, and Hybrid Mobile Application.

Besides ecommerce app development, they also offer a broad range of services including – Mobile app development (Android, iOS, Windows, Hybrid), Web App Development (PHP, .NET, MEAN stack), Game App Development, Enterprise Solutions, and even ERP & CRM Integration.

They deliver solutions to a wide array of industries, including – different verticals like BFSI, Retail, Media, and Healthcare.

From Fortune 500 companies such as Walmart to startups like FreshDirect – Their clientele comes from a wide assortment of businesses.

Having completed 17 years in the domain and have served over 2000 clients, they are a trusted partner for a majority of enterprises. They also boast a geographic presence in 11 nations including four offices in the USA, which makes their services prompt and timely.

3. Gorilla Logic

Gorilla Logic

Gorilla Logic is one of the premium providers of nearshore and US-based Agile development teams. They have substantial domain expertise in delivering full stack web, mobile and enterprise applications.

The differentiating factor that I noticed after reading several client reviews on clutch was the level of control, flexibility and transparency they introduce during the development stage.

Apart from ecommerce app development, their core areas of practice comprise – Web Application Development, Mobile Application Development, Back End, UX/UI, DevOps, QA, Agile, Security, Big Data and IoT.

Gorilla Logic could serve as an ideal partner for large enterprises and mid-market entities.

4. Absolute Web Sevices

Absolute Web Services is a full-service development agency specializing in ecommerce and business websites & applications. They have been in the business for 20 years and thus have a greater understanding and acumen into the entire business process.

Absolute Web Services

In addition, their development team also provides a full-service digital marketing team to design and implement digital strategies for Online Demand Generation. Thus, helping in business growth and brand transformation.

40% of their service line constitutes ecommerce development. They do offer other services such as web design and web development.

AWS can serve as ideal tech partners for the medium-sized enterprise ($10M – $1B) as most of their current clientele comes from this domain.

Their key customers include – TigerDirect, Capezio, CC Homes, University of Miami, , R+Co, , Cheney Brothers, Luminaire, Grand Western, Juno Lucina, , MigVapor, Oribe, RubberB, Isram Realty, VOGA Italia, iStencils, FairyLoot, Fitlife Foods, In Common Beauty, Wyze Cam, Royal Flowers Group, Rivergate Companies, BabyCottons, etc.

5. Cyber Infrastructure Inc.


CIS is empowered by 12+ years of experience in the field of IT.

CIS offerings fulfill all types of technology needs that you require. A differentiating factor for CIS is the fact that having worked with an extensive client-base stationed all over the world, they are well aware of the globally recognized standards and latest technology trends.

Highly optimized solutions and offerings across a wide multitude of industries serve as a strong point for CIS.

CIS’ principal area of expertise is application development, open source development, mobile application development, business intelligence and analytics, business process management, cloud infrastructure implementation, front-end design, and digital marketing.

Businesses of practically almost any size could leverage CIS’ offerings. Although most of their clients are medium enterprises, they have a successful track record of designing great solutions for small and large enterprises as well.

A Brief Comparison 1

6. Cleveroad


Cleveroad builds web and mobile solutions that can fit any industry and budget — dealing with startups, business segments, and even private clients.

Cleveroad has a presence in 5 countries worldwide, and their Research & Development operations are based in two Ukrainian IT cluster cities – Dnipro and Kharkiv.

They possess solid domain expertise in ecommerce development, as they have a portfolio of 500+ custom B2C and B2B apps for a variety of industries and business domains, including E-Commerce, Healthcare, FinTech,  Agriculture, Logistics, Real Estate, etc.

Cleveroad also provides its customers with full-cycle servicing that covers all the aspects of software production:

  • End-to-end mobile and web development;
  • UI/UX design
  • Cloud-based solutions;
  • AR, VR, AI, Big Data and IoT solutions;
  • Advanced Quality Assurance;
  • Dedicated Agile teams.

Almost 70% of their service line constitute ecommerce development which makes them an ideal partner for businesses which require complex and customized ecommerce solutions.

Cleveroad also hosts a cohort of some extremely well-known clientele, including

BET3000, PrankDial, VirginAtlantic, Octopus, DPD, HSBC, MoneyWiz, Fuji HI, Cartogram.

7. Dotcom weavers

Dotcom Weavers

DotcomWeavers is an award-winning web design and development company which specializes in eCommerce, Custom Software, and Mobile applications.

They have been in the domain for the past 12 years, and have developed more than 400 projects for businesses of all magnitudes & industries.

They have offices in Paramus, New Jersey & India,

They are a Magento solution partner, and their 70 member team includes some of the best Magento certified programmers.

They are hands-down one of the most reputable companies out there if you are looking to utilize Magento as your ecommerce platform. They can easily customize your Magento store to meet your specific website, integration, and conversion goals.

Another critical differentiating factor between them and others Magento companies out there is their offering of a personal, consultative approach that allows them to understand customers’ business goals and technical requirements.

8. Atlas Softweb

Atlas Softweb

Another prominent enterprise for ecommerce development for small business is this company from India.

Although being a relatively new entity in the market, they have succeeded in earning a name for themselves by offering splendid services to their customers.

Atlas Softweb could serve as a proficient partner for creating a user-friendly ecommerce website.

Their innovative Ecommerce development solutions can aid your organization in several ways including improving your business presence.

Some of their key clientele includes – Educents, Nirma University, IIT Gandhinagar, Sun Fung Tech, Pesche, and Connect Zone.

9. Contus


Contus is a digital transformation enterprise established in the year 2008 with a mission to transfigure every technology. Contus is headquartered in the US & has regional offices in India.

With more than 200+ tech Professionals revolutionized clients’ business digitally across 40+ Countries like UK, UAE, USA, etc.

Contus is engaged in developing a wide array of ecommerce extensions, mobile & web applications, and omnichannel management solutions. They also render specific tailor-made ecommerce solutions as per client requirements. End-to-end eCommerce development consisting of web backend, mobile commerce, delivery tracking app, social commerce makes Contus a go-to destination for high-end eCommerce development projects.

The company offers its eCommerce development service across several platforms including Magento, Drupal, Prestashop, Zencart and many more.

Contus offers the following services-

  • Mobile Application Development
  • Web Application Development
  • Augmented Reality App Development
  • Virtual Reality App Development
  • Wearable App Development
  • IOT Web Applications
  • Full Stack Development
  • eCommerce Applications

Along with offering services, they also boast some ready-made solutions for businesses to deploy.  Mentioned below are some of products:

  • Contus Vplay – A Multi-Faceted Video On Demand Solution
  • Contus Fly – A Real-time Messaging Solution
  • Contus Bot – An Intelligent Chabot Solution
  • Apptha Marketplace – A Sheer Hub for Marketplace Software
  • Apptha Airhotels – A Sheer Hub for Marketplace Software.

10. SynapseIndia


Synapseindia is another eminent Ecommerce development company, offering effective development services. They are hailed as specialists in providing ecommerce solutions for various platforms like OpenCart, Magento, WordPress, BigCommerce and several more.

SynapseIndia is also one of the oldest in this list of ecommerce development companies and has been offering solutions since 2001. They have an extremely impressive and unique clientele across numerous domains. They have worked with some of the most reputed global brands such as PayPal, UNICEF, Indian Army, Bata, DNG, Johnson & Johnson, etc.

Their Service Offerings covers a vast array of services like:

E-Commerce Solutions – Shopify, Magento (Magento Enterprise, Magento Enterprise Cloud), WooCommerce, OpenCart, BigCommerce, etc.

Microsoft Technologies – ASP.NET MVC, C#, VB.NET, WPF, DevExpress, Telerik, Umbraco, Kentico, nopCommerce

Mobile Development – iOS, Android, Xamarin, Ionic, ReactNative

Open Source Technologies – PHP/MySQL (Core PHP, Laravel, Zend, CakePHP, CodeIgniter, Yii, etc.), RoR, Django/Python, MEAN, MERN.

SynapseIndia has also received several notable industry recognitions like:

  • Microsoft Gold Partner
  • Xamarin Certified Developer
  • Drupal Organization Member
  • Kentico Partner
  • Bigcommerce Partner
  • Certified by RedHat Linux
  • Google AdWords Certified Partners

A Brief Comparison

Concluding View

This brings us to the end of the list of some of the best eCommerce development companies out there, that can help build your next online store.

Each company listed above has been ranked in the top for their eCommerce development services. They have also been the workhorses behind some of the most popular and successful online stores of today.

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Largest eCommerce Companies in the World

Largest eCommerce Companies in the World

The entire landscape of trade has transformed in the last two decades. It had long ago shifted from the grudging offline experience to the easier and comfortable e-commerce experience – where everything could be bought or sold by a click of button.

I am quite certain that most of us are pretty much aware of that. It is also safe to assume that almost every one of us might have either heard of or used some of the services of the companies mentioned in this list.

The ecommerce landscape is dominated by the worlds’ elite – Billionaire businessmen like Jack Ma, Jeff Bezos, and others, are in a relentless race to dominate the ecommerce realm.

After all, the ecommerce industry is without a doubt the most lucrative business of the 21st Century.

Now, one might assume that he or she knows pretty much everything about the companies listed below, but I am pretty certain that you might not be aware of the secret sauce that made these companies so influential. Let’s shift our paradigms a little, and shed some light at these corporations from an entirely fresh and quirky perspective.

The list is not all Western; and no, Alibaba is not the only Chinese success story:

1. Amazon

Amazon Detailed InfographicOnly if you are living under a rock or were in a Captain America sort of coma for a while, could be the case when you might not have heard about this giant-little bird.

This Seattle based company (rather a country) is now the most valuable business in the universe.

But this isn’t the only thing that makes headlines about Amazon. The now immortal CEO of Amazon is equally in the news, if not more. 2018 saw Mr. Bezos become the first centi-billionaire of the world. His net worth is estimated to be a whopping 137.1bn USD (meh!)as of 2019.

So, what precisely goes inside the head of this gentleman?

Read through this image of Amazons’ 1997 letter to shareholders, and you’ll get an impression of how this gentleman thinks.


Amazons Letter to Shareholder 1997
Amazon has been a constant with their purpose since its inception. In their annual letter to shareholders, they have always boasted the view of long term and valuing their customers more than anything.

The X-Factor:
Amazons’ 1997 letter to shareholders, gives us a pretty good insight into the way Jeff Bezos functions. The letter tells us about the unrelenting focus the famous founder has maintained through the years, along with some invaluable lessons for all who are pursuing organizational excellence.

Here are a few highlights:

  • Focus on delivering value:
    Too many companies today are focussed on maintaining slim profit margins, at the expense of keeping customers happy. Amazon, however, has always been laser-focused on providing value to their customers.“Since inception, our focus has been on offering our customers compelling value. We brought our customers’ much more selection than was ever possible in a physical store (our store would now occupy six football fields), and presenting it in a valuable, easy-to-browse, and easy-to-search format in a store which is open 365 days a year, 24 hours a day.”, explained Bezos.The fruits of this resolute mentality could be clearly seen 25 Years later.
  • Customer First. ALWAYS. NO MATTER WHAT.
    Amazon as a company has always strived to keep customers at the helm of their business. Amazon’s emphasis on the long-term, as shown by the image above, has made investment decisions in the light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions. There are swarms of people that don’t agree with this approach. But then again, not everyone can build a business like Amazon.
  • Never Ever Stop Learning
    Another critical reason why Amazon has rose-up to the top is their willingness to learn from their mistakes. In an interview, Bezos acknowledged the road ahead, “We now understand vastly more about online commerce then when was formed, but we still have so much to learn. Though we are optimistic, we must remain sharp and maintain a sense of urgency.”Every entrepreneur and businessperson should try and inculcate this in their business.
  • Visualize the bigger picture 
    Rather than eyeing short-term profitability, Bezos has always tried to focus on long term gains. Their refusal to compromise has given the company purpose and direction – and has transformed Amazon from an online bookseller to a global retail empire.

2. Walmart

Walmart Detailed InfographicWalmart is not just the world’s largest retailer (but Amazon is closing in), it is also the world’s leading private employer. Walmart products are manufactured in more than 70 countries. At any given time, Walmart is managing an average of $46.18 billion in inventory (Q: Oct 2018) throughout its 11,695 stores operating in 28 countries.

To top that, they have made several significant acquisitions (Flipkart being the most notable one) to compete with Amazon in emerging markets like India.

Walmart’s influence has been so immense that its impact on communities and society as a whole has been a consistent topic of academic interest in a variety of areas.

The X-Factor:
While Walmart is celebrating success, other major retailers are struggling.

Macy’s, the nation’s second-largest department store, had its share price plummet. For fiscal 2017, the retailer is projecting a 3.2 to 4.3% decline in sales.

J.C. Penney saw a 15.3% decline following its weak earnings report.

And Nordstrom, revered for its customer service practices, saw an 11.3 % drop, while Kohl’s slumped nearly 8% after disappointing financials.

SO, why is Walmart winning when most of the retail markets are tanking?

Two reasons:

  • Stay true to your purpose:
    Sam Walton started Walmart in 1962 with one simple goal: to “help people save money so they could live better.” Despite its humongous size, the organization has never lost sight of its purpose. Even today, helping its customers save money and that is central to everything Walmart does.
    Their unwavering and laser-sharp focus makes them stand-out.
  • Execute your purpose:
    Every employee of Walmart adheres to the vision of their late founder, Sam Walton, who believed, “Each Walmart store must reflect the values of its consumers and support the vision they hold for their community.”Everyone at Walmart is coherent with this vision. Every action Walmart takes at each and every level of the organization is to support the retailer’s purpose. From the no-frills corporate offices to its requirement that all employees, even executives, empty their own bins, every employee makes it a point of keeping its costs down, so it can sell products for less. This sheer resilience and the ability to execute its purpose is what distinguishes Walmart even now.Recommended Read: Best eCommerce Platform for Small Business – 2019

3. Alibaba

Alibaba Detailed InfographicAlibaba is hailed as “the Amazon of China” because of its dominance in the worlds’ most populous country. Much like Amazon, the founder CEO of Alibaba boasts a big fanbase and is touted as a global entrepreneur and visionary.

Alibaba has been killing it since the dawn of the 21st Century and is on its way to dwarf American stalwarts such as Walmart, Amazon, and eBay. It has already outperformed Amazon, Google, and Microsoft in key areas such as public cloud revenue growth.

With entities almost everywhere, (movie production, music and movie streaming, online learning, micro-blogging, online maps, travel booking, mobile apps, and so much more), the Alibaba Group has shown the world that China is a force to be reckoned with.

So what factors are accountable for this incredible growth in such a short span of time? Let’s take a look,

The X-Factor:

  • A loyal customer base
    Alibaba doesn’t charge a single penny for admission and only charge for their services in marketing and technical support.
    This contributes to a significant and robust market-share made up of loyal customers.
    Alibaba’s profits mainly come through keyword biddings and advertisements, which represent 55% of its total profits.The second most important source of profit (amounting to almost 25%) comes from the technical services based on big data of the consumer behaviour.By eradicating intermediate fees and allowing sellers to register for free, Alibaba has been able to cultivate an online transaction habit among its customers.
  • Being in the right place, at the right time
    Jack Ma has taken carpediem way too seriously. Alibaba has always excelled at identifying and seizing unique business opportunities and thus cleverly positioning itself as a leader in developing customer loyalty.For instance, The ‘Double 11’ festival falls on Nov 11, between Christmas and the Chinese National Day. Most consumers initially avoided shopping during that period, but Taobao (a subsidiary of Alibaba) has successfully transformed that day into an actual shopping festival.

4. detailed infographic detailed infographic

If anyone in this world can lock horns with the likes of Alibaba is this ecommerce giant – has started giving Alibaba a run-for-money by introducing advanced technologies and drone delivery systems. They have also announced that they are planning to build more than 150 drone launch centers to improve delivery capabilities for consumers in rural areas.

Additionally, JD is in a strategic partnership with Walmart that was extended this year to further the integration of their resources, platforms, and supply chains within China.

Strengthened by initial failures, Richard Liu Qiangdong, took risks that paid off heavily, mounting his startup into the ranks of Chinese e-commerce giants.

“Within five years I’m 100 percent sure we will be the largest B2C [business to consumer] platform in China — we will surpass any competitor,” said Liu in a statement to Financial Times.

The X-Factor:

  • Focus:
    “The key reason for [JD’s] success is focus,” Liu, (Founder, said in a speech at the University of Pennsylvania in 2009. “For us, e-business is everything.”
  • Striving for innovation has established themselves at the helm of the newest technological innovations. Liu has even gone so far to predict his company won’t need any humans, and said, “I hope my company would be 100% automated someday…no human beings anymore, 100% operated by AI and robots.”

5. Booking Holdings InfographicsBooking Holdings is the only travel fare aggregators that has made it to this list dominated by retail giants. But there is good enough reason to mention them here.

According to sources, Booking Holdings operates websites in about 40 languages and 200 countries. In 2017, consumers booked 673.1 million room nights of accommodation, 73 million rental car days, and 6.9 million airplane tickets using websites owned by Booking Holdings.

Booking Holdings stocks touched an all-time high of $2,229 per share in the first quarter of 2018.

Here’s Why We Believe Booking Holdings Is worth $2,229 per share,

The X-Factor:

  • Market Reach: operates websites in about 40 languages and in 200 countries, which is quite a feat, considering the market they operate in. had a total of roughly 29 million reported listings, of which 23 million were listings in hotels, motels, and resorts and almost 6 million were listings in homes, apartments, and other unique places to stay.Their plans to consistently grow its reported listings, expand its real estate on its online accommodation, booking website, and improve its technological capabilities help them lead the herd.
  • Customer Service:
    Judging from my personal experience and from those of others, Booking Holdings reliable customer service and their competitive pricing with easy-to-use user interface draws repeat purchases. Their business model thrives on repeat purchases. They aim to provide a better holistic travel experience to their customer, which reaffirms its value in the market.

Concluding View

Jack Ma and Jeff Bezos

One of the several interesting ah-ha moments we had while preparing together this analysis, and which surprised us the most was the level of consolidation that is undergoing within retail. Major acquisition activities included purchases by private equities and retailers buying Internet companies and other ecommerce players.

Like the recent acquisition of Flipkart by Walmart – Walmart outbid Amazon to buy a controlling stake (77% for $16bn) in the Indian ecommerce giant. The acquisition is touted as the biggest ecommerce deals of recent times. This goes on to show that big-box retailers are eyeing emerging markets like India to strengthen their foothold across the globe and at the same time get an edge over their competitors. The sudden shift in focus from markets like the US, Canada, and the UK is due to the stagnancy that the developed markets are witnessing.

EngineerBabu prides themselves in creating some of the best ecommerce solutions for businesses worldwide. Our dear Australian ecommerce customer Frankgreen has won several accolades such as the Best Design Award for not one, not even two, but three consecutive years!! Another ecommerce application Ondoor (an online supermarket app) created by developers of EngineerBabu have garnered more than 100k downloads in record time.

Contact Us right away for a free consultation! Client Testimonial

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Best eCommerce Platform for Small Business – 2019

ecommerce platforms

From purchasing a pen to selling real-estate, everything could be done on a click of a button.

Venture along with us on a journey to thoroughly understand each and every aspect of eCommerce in the upcoming series of articles.

So, have you finally decided to go beyond brick and mortar?

If yes, then read through this article carefully and by the end of it, I assure you that you’ll get a clear and comprehensive understanding of which platform would be the best for your business.

Firstly, clap for yourselves, as this is a great idea!

If it can be sold – There is eCommerce to sell it!

Digitally selling goods is a big decision and since you have decided on it, you are already halfway in on this roller-coaster ride.

There are a plethora of options available for selling online. On one hand, there are veteran sites like eBay, and on the other, online marketplaces like Amazon, Alibaba, even Facebook.

Nowadays setting up an online store is as simple as starting up a blog!

And if you are already a retailer, there are abundance of eCommerce platforms that could be leveraged. Without an ecommerce platform, you will have to start from scratch, developing and designing everything by writing tons of lines of code. Imagine how much time will be wasted in development and testing alone.

Thus, ecommerce platforms make the entire process simple by providing a ready-made management system where you simply upload products to set up your online store easily.

But first, before venturing into the realm of online selling, especially if you are just starting up, you need to take into consideration a variety of factors.

The Deciding Factors…

The points mentioned subsequently could serve as a starting point for determining the best ecommerce platform that could serve your purpose.

• Pricing Structure
All platforms come with a price list with an applicable subscription period. Now, if you are a small business owner and are just venturing into the world of ecommerce, you need to take into account the pricing structure of the platform that you are planning to use. Always make sure that you get a detailed understanding of the pricing structure. You must also ensure the affordability of the eCommerce platform which may also include subscription fees, delivery costs and the extra tax amount.

There have been numerous instances when merchants were required to switch to a different platform as they increased the prices and the costs were totally unjustified. If one isn’t cautious, switching between ecommerce platforms can wreak havoc on your site’s authority with search engines.

• Do your research
Don’t dig your own grave by selecting the wrong platform.

Brainstorm with your team and gather all their expectations regarding the platform. Ask every possible question you want, to ensure that all the bases are covered. An excellent ecommerce platform needs to make the best possible online store for your brick and mortar shop.

Another aspect of ecommerce is choosing the best hosting service. A bad hosting company can have a detrimental impact on your search rankings, making your site slower and causing a significant downfall.

With proper diligence narrow down at least three hosting services that you like, list all the pros and cons of the services, and then proceed accordingly. Taking hasty and unplanned decision is definitely a path that should be avoided.

Read: How to Build an Awesome eCommerce App? 

• SEO friendliness
All the above shenanigans won’t matter if you can’t make your store rank on Google. It can be extremely beneficial to have your store rank high in search results. You want your customers to find you when they’re searching for products like yours.
Some of the most important factors when looking for an SEO-friendly platform include:

    • The ability to add a blog to your site.
    • The ability to use a personalized domain name.
    • The ability for customers to drop reviews.

Your SEO efforts shouldn’t just end here. Once you start appearing in search results, you will need to continually optimize your offerings lest you would go down in ranks with time.

• Mobile Friendliness
Did you know, according to an official statement by Google, mobile users account for a staggering 50% of the entire search queries globally. Thus it is hard not to address the elephant in the room – While finalizing an ecommerce platform for your business, kindly ensure that whichever platform you decide on, has capabilities to provide mobile-friendly pages.

This indicates that it is extremely critical to look for platforms which allow customers to access your website quickly and also make purchases on their mobile or tablet devices.


1. WooCommerce

A snapshot of a sales report on WooCommerce

WooCommerce differs from other platforms mentioned on this list solely because it is a WordPress pluginThis makes its application quite tricky as it can be useful for only a specific set of businesses.

Name WooCommerce
Price Variable. Depends on domains and additional plugin.
Themes Plenty of optimized themes
Customer Service/Support available 24/7
Ease of Use Moderate – must have a clear understanding of WordPress
For Small Businesses Recommended
For Large Businesses Requires extensive coding knowledge to expand to a broader audience base
Customizability High

To implement WooCommerce, you must possess an understanding of WordPress, because it plugs directly into it.

Also, WooCommerce pricing is a bit tricky to pin-down. There are several costs associated with hosting WordPress and WooCommerce that can fluctuate within a certain range. One user’s cost is going to differ from the others.

WooCommerce provides a varied range of analytic tools to choose from. With these, you can effectively measure the sales and analyze according to date brand, statics of customer, calculate your daily and monthly sales, and even estimate the number of orders. However, many tools are also inbuilt in WooCommerce.


  • WooCommerce is free. Being an open source free software, one doesn’t need to break the bank to start with it. Additionally, it also offers free updates from time to time.
  • Being a WordPress plugin, it is extremely customizable with many themes, making it a delight to use. Additionally, you can also download extra plugins to modify your website.


  • WooCommerce doesn’t provide online store owners with the necessary tools to implement SEO effectively. 
  • You must know both WordPress and WooCommerce to make changes to your website. 

2. Shopify

Mobile Friendly Website
Eyeing the current trend, it is essential for websites to have mobile-friendly web pages that are responsive to small screens. The above example is of a store on Shopify that optimizes the web pages for display on mobile devices. 

Shopify is hands-down, one of the most successful and well-known platforms that small and medium-sized businesses can leverage right now. It empowers more than 500,000 businesses worldwide to sell online and has a whopping 1 million active monthly user base. A considerable chunk of the overall ecommerce transactions is processed through Shopify, roughly amounting to almost $46 Billion.

Name Shopify
Price Range from $9 to $299/month
Themes Paid and Free
Customer Service/Support 24/7 support available
Ease of Use High
For Small Businesses Extremely Useful for small and medium-sized businesses
For Large Businesses New platforms like Shopify Plus have been introduced, but still lacks in dealing with high volume merchants
Customizability High

As a platform, Shopify offers a tonne of flexibility. You can completely customize your online store and manage your inventory and products.

Shopify has successfully leveraged its humongous seller as well as user base to its benefit by setting up an active and thriving online community, where shop owners share their tips and expertise. This helps the developers keep pace with the latest developments of the industry, and at the same time release timely updates.


  • There’s a dedicated mobile app so you can keep track of your store anywhere and any time.
  • Shopify is extremely SEO-friendly. It allows custom title tags as well as meta descriptions on every category page. It also allows you to create customized landing pages which are extremely useful for marketing purposes.


  • Aside from their monthly rate-plan, many of the themes on Shopify comes at an additional cost.
  • Shopify is still struggling to cater to large businesses. Although Shopify Plus has been introduced, it still lacks the panache that is needed to handle large customer base.

3. Magento

Huge eCommerce stores like “The Northface” leverages Magento in their backend.

Many technicians tout Magento as one of the best premium open source solutions in the game, but not so much for small businesses. Helming over 150,000 sites and many fortune 500s under its umbrella, it is indeed popular amongst enterprises.

Name Magento
Price Community edition is free. Enterprise edition costs $2200/month which goes higher for premium enterprise version.
Themes Paid and Free. Themes also available at third-party marketplaces
Customer Service/Support Third-party support services
Ease of Use High
For Small Businesses Too complicated and expensive to use for small business
For Large Businesses Extremely beneficial because of modular design
Customizability Medium

Scalability is one of the most prominent X-factor for Magento. Magento is built to scale, so whether you are selling 10 or 10,000 products, Magento can handle it.


  • Flexibility – Magento offers full flexibility for users to play with the code and practically modify every aspect of your site according to your whims.
  • The platform is extremely feature-rich owing to its open source software and third-party support.


  • Technical Expertise – Exclusive Magento developers are hard to find. Being an extraordinarily expansive and extensive system, (over 30,000 files and 300 database tables) – Magento has a broad learning curve, and it takes a fairly experienced developer with a solid understanding of object-oriented development and experience with core software to really comprehend what they’re doing.
  • Price – The Enterprise version starts around $1,988/month, and the premium enterprise version costs $49,990/year.

4. OpenCart

opencart dashboard
Opencart dashboard depicting admin panel

Opencart is a free-to-use and open source ecommerce platform. One can just visit the website and install the software. While a functional site can run for free but if you want add-ons, then the average cost range from $20-100 per module (which includes – Sales Motivator, SEO Backpack, Intuitive Shipping, etc.

Name OpenCart
Price Free. Although add-ons cost between $20-$100 per module.
Themes Not available
Customer Service/Support Documentation and forums
Ease of Use Low
For Small Businesses Depends on Use
For Large Businesses Depends on Use
Customizability High. If you know coding

The cost of setting up a store with Opencart is quite approachable even for small businesses. There are also a vast number of add-ons available, and many of them are free – you can basically get a site up-and-running using diverse payment gateways for practically no additional costs, whereas on other platforms you would need to pay.


  • Opencart doesn’t require an extensive learning curve. It is also easier to install. New users could readily understand the platform, which would help them set-up and start using Opencart quickly. This is because the interfaces offered by the solution is pretty straightforward.
  • Well-Designed admin interface


  • Opencart doesn’t guarantee high-performance capabilities. One would need to install additional plugins for SEO, sales and shipping, etc.
  • Opencart isn’t extremely customizable which can constrict some businesses.

5. BigCommerce


While one end of the ecommerce platform is dominated by Shopify, at another end of the spectrum, lies Bigcommerce. Much like its counterpart, BigCommerce offers a range of prices and packages, tailored to suit different types of businesses.

Name BigCommerce
Price Range from $29.95/month to $249.95/month
Themes Paid and Free
Customer Service/Support 24/7 live support available
Ease of Use High
For Small Businesses Decent for small businesses
For Large Businesses Enterprise solution is decent
Customizability High if you possess knowledge of coding

BigCommerce has one of the most carefully considered checkout framework in the industry. It provides one of the smoothest single-page checkout experience, which helps in conversion to a great extent.
The importance of this cannot be understated, as the checkout page is a place where it is most likely to lose a consumer.


  • Bigcommerce provides massive hosting resources with a dedicated team that works on optimizing and keeping it running smooth.
  • Provides layers of security.


  • Extensive customization available only if you possess good coding skills.
  • It is a bit more expensive.

Concluding View

Choosing between ecommerce platforms requires extensive research. Each platform has its own set of services, charges,  subscription-period, strengths and weaknesses depending on the functionality.

Custom-made platforms will surely help you, but to scale up your operation, you will need to leverage any of these platforms. The biggest hurdle for a small business is to decide upon the most suitable platform, choose from their services and deal with their limitations.

Stay tuned as in the upcoming series of articles we will extensively cover each aspect of ecommerce, thus helping our readers and clients grow their business and attain new milestones.

Our founders started EngineerBabu to transform the technological landscape for our customers.

Having heard stories of how clients get duped by their tech partners, they resolved to do something about it. 
To ensure that customers don’t feel exploited they strived to introduce total transparency into the product development process.

Our team truly strives to develop a personal connection with customers which helps us to understand their requirements better. 

In the words of our wonderful founders,

We aren’t in the business for just making money; we are here to build lasting relationships. 

Having worked on all the platforms mentioned before, we possess solid domain expertise of creating incredible ecommerce websites which have helped our customers achieve significant breakthroughs. This is what they have to say about us –

Client Testimonial
Checkout the full review here:

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AI in 2019 – What Tech Companies are Betting Big On?

Artificial Intelligence in 2019
The future is here!!
From fighting terminal illnesses to developing a companion for the elderly, technology companies like Apple, Google, Microsoft, and Alibaba share their expectations for the coming year.

One can expect to see more, not less of AI in the coming year. More jobs would be created rather than snatched away by AI; at least this is what tech giants believe.

Amazon’s CEO, Jeff Bezos in a statement on the future of AI said, “I predict that, because of artificial intelligence and its ability to automate certain tasks that in the past were impossible to automate, not only will we have a much wealthier civilization, but the quality of work will go up very significantly and a higher fraction of people will have callings and careers relative to today.”

How will AI develop in 2019?

Tech biggies like Alibaba, Google, and Microsoft, have come up with ambitious plans to ‘democratize‘ AI.

Google seems to be spearheading this revolution through its offering, Tensorflow. Tensorflow is helping small businesses and developers innovate through its open-source machine learning framework.

Another AI project by Google, Jigsaw leverages artificial intelligence to detect toxic comments and hate speech which has proven to be quite successful. This tool assigns a toxicity score to a piece of text based on numerous parameters.

In a bid to expand their horizons, Google is targeting emerging economies like India to expand its offerings. Indian policymakers and government officials are being trained in AI tools to streamline governance. NITI Aayog, a policy think-tank of the government of India, is partnering with Google to work on an array of initiatives to help build an Artificial Intelligence (AI) ecosystem across the country.

Amitabh Kant, Chief Executive Officer of NITI Aayog, said in a statement: “NITI’s partnership with Google will unlock massive training initiatives, support start-ups and encourage AI research through PhD scholarships, all of which contribute to the larger idea of a technologically-empowered New India,”

Through their collaboration, the organizations are planning to conduct hands-on training programmes to sensitize and educate lawmakers and technical experts in government about relevant AI tools and how they can be used to streamline governance.

Humanoid Robot Teacher
A humanoid robot teaching a class of children.

On the same lines, Chinese tech behemoth Alibaba aims to bring sweeping and disruptive changes to China’s vibrant business landscape.

The machine intelligence technology division leads Alibaba’s efforts into AI. The division is working in areas including computer vision, speech recognition, optimization, and natural language processing.

One of the projects underway comes in the form of AliMe, an AI-enabled chatbot Alibaba developed that recognizes what people say both in terms of the text and the speech.

Not limiting the use cases of AI to just e-commerce and retail, Alibaba has ventured AI in farming and agriculture. On this front, the company is coming up with initiatives that can carry out a variety of things including, tracking animal IDs, detecting nutrition management, etc.

“Alibaba has changed the everyday life of the Chinese in China. Looking forward, our visionary leader, Jack Ma, wants us to be able to reach two billion consumers and to help 10 million businesses around the world. That’s a huge call, but we already have half of the platforms in place.” said Alibaba’s chief scientist Xiaofeng Ren, in a statement to CeBIT.

Meanwhile, Microsoft too is getting on the AI bandwagon. It’s CEO Satya Nadella in a bid to demonstrate that Microsoft can develop state-of-art services and still be a trusted provider for preserving user’s data has come up with a plan to expand the offerings of its digital assistant Cortana. Microsoft is targeting the office space to introduce a workplace-specific service to integrate AI into more of its enterprise services.

What will become increasingly important?

At the helm of all these AI developments that planned is, ‘Data.’ According to an industry insider, the benefits of AI can only be reaped if the data being used is fit for purpose.

Major AI companies are leading in this domain solely because of the fact that they have a lot of data for the algorithm to be trained on. For these techniques, to prove fruitful, it is extremely critical to have smart and relevant data. The performance of algorithms is more dependent on quantity rather than the quality of the data. Unless you can feed all the knowledge manually, it is vital to have an abundance of data for the algorithm to be trained on.

Artificial Intelligence rests upon the idea of mimicking how humans learn. All of our life experiences act as a set of data for us to learn. Thus a successful AI needs to mirror human behaviour to get successful.

Let us change the frame of reference and drill down to some of the significant developments that AI is definitely going to witness in 2019.

1. More jobs will be created by AI than lost to it

A utopian workless future will still be a distant fantasy in the coming year. It is still far from reality that the rise of machines will take over our jobs and cause a social strife all over the world.Job OpportunitiesAccording to a Gartner report, as many as 1.8 million jobs would be lost to automation, especially in manufacturing, but also, 2.3 million would be up for grabs!

Let us consider a scenario to understand the situation better – Consider a garment factory, imagine a machine operator in a factory. Although a portion of his/her job could get automated, they will definitely have other roles, for instance, managing inventory and overseeing junior workers, which computers cannot supervise. Also consider the difference between a worker in a US garment factory and its counterpart in Vietnam: the American unit is more likely to be technologically forward, and a typical worker’s day will likely include a higher number of non-routine tasks that can’t be automated.

Undoubtedly, it is fairly accurate to say that non-manual jobs will be lost to AI, but more and more will be created as well! Repetitive tasks wouldn’t need to be performed by humans, and we will get more time to utilize our creative thinking and exemplary abilities to perform tangible tasks.

Industries such as education, IT services, public sector, especially healthcare will see a drastic infusion of new job opportunities pertaining to AI.

Although when it comes to doctors and lawyer, AI service providers have made a concerted effort to present their technology as something which can work alongside human professionals, assisting them with repetitive tasks while leaving the “final call” to them.

2. AI assistants will become a fixture in enterprises

AI assistant

AI is so intertwined in our everyday lives that we don’t even realize it, from a simple Google search to shopping at Amazon, or watching Netflix – AI is at work to provide us with the best personalized experience.

With significant product releases from the likes of Apple, Samsung, Google, Amazon, and several other vendors – It is evident that people are embracing the comfortable and conversational modes of interaction.

2018 was the year of consumer voice assistant, 2019 will be the year where enterprises will see an influx of voice assistants in their day-to-day operations. Already, enterprises have begun realizing the importance of conversational technologies and are leveraging them as an extension of their businesses to support a wide range of tasks.

NLP (Natural Language Processing) and Machine Learning AI assistants will become increasingly efficient, thanks to their exposure to more and more information about how we communicate. By the end of 2019, these assistants will become so sophisticated that they would be able to anticipate our behaviour, read our facial expressions, and even understand our habits.

3. AI will venture beyond tech companies

Many AI luminaries believe that AI has a much broader scope outside the tech domain. Citing use cases from a recent McKinsey report which found that AI will generate revenue of more than $ 10 trillion in GDP by 2030.

According to Andrew Ng, co-founder of Google Brain, “I think a lot of the stories to be told next year (2019) would be in AI applications outside of the software industry. As an industry, we’ve done a quite decent job of helping companies like Google and Baidu, but also Facebook and Microsoft — which I have nothing to do with — but even companies like Square and Airbnb, Pinterest, are starting to use some AI capabilities. I think the next massive wave of value creation will be when you can get a manufacturing company or agriculture devices company or a health care company to develop dozens of AI solutions to help their businesses.”

unconventional industries that ai will disruptMany companies are recognizing the importance of catching up to AI technology, lest they be left behind. Here are 11 industries that are experiencing disruption.

     • Agriculture
     • Retail
     • Manufacturing
     • Law
     • Automotive

Although the domain that would reap the maximum benefits will definitely be healthcare. The following could be the significant developments in healthcare:

     • Managing Medical Records and Other Data
     • Doing Repetitive Jobs
     • Virtual Nurses
     • Precision Medicine
     • Health Monitoring
     • Healthcare System Analysis
     • Drug Creation

4. SMEs will see a significant transformation in 2019

The small and medium-sized businesses are bound to see a major overhaul in 2019. This is precisely due to the recent commitments by tech giants – Organizations like Google, Amazon, Facebook, etc. are offering open source frameworks that could easily be integrated with the current business processes.

In 2019, SMEs would no longer need to break the bank to incorporate AI into their operations. By leveraging existing platforms like Tensorflow (By Google), Keras, SparkMLlib, Caffe, etc., SMEs could save considerable cost and time which would have otherwise been required in developing and designing the products in-house.

Apart from this 2019 would also witness an influx of new AI-powered analytics tools. These tools are beneficial for businesses who don’t want to invest heavily in AI and are still looking to reap the benefits of it. Analytics tools offer a gateway for small businesses to leverage the potential of AI even if they do not possess a vast amount of data.

Must Read: How Can AI Benefit Small Businesses

5. AI skills will become increasingly in demand

Organizations have been facing an impertinent issue of lack of technical skills required for developing to-the-mark AI products.

AI related skills, as well as in related areas such as machine learning are in short supply today. Due to the relative newness of this technology, most educational institutions haven’t yet introduced a dedicated curriculum in their syllabus for AI and deep learning. This has created a crevice of sorts in the demand and supply of skilled AI professionals who are good with these skills.

Job Trend in AI
Companies are ready to invest a terrific amount of money in hiring the right AI talent for their organization. The trend above suggests the same.

As democratization of AI is on the lines – It has to become viable for both, the tech giants and small and medium-sized businesses to recruit AI professionals easily.

Moreover, AI professionals require extensive on-the-job training, and as of now, there aren’t enough experienced AI professionals to take over leadership roles required by organizations who are just beginning to introduce AI in their services.

2019 would see tech giants such as Amazon and Google invest globally in expanding their talent pool. The Google Brain facility in Toronto is exclusively dedicated to research in AI; also Amazon has established an AI-focused lab in England and plans to build a similar facility in Spain.

Wrapping Up

The application and use case of AI is beginning to encompass more and more businesses and is becoming a critical aspect of our everyday lives. As this article suggests, the use of machine learning is not just limited to the more conventional industries. Its use goes far beyond what one can imagine – Even bloggers nowadays are utilizing machine learning algorithms to engage users and improve their conversion rates.

Many companies already see the competitive edge AI-powered solutions can give and we can easily anticipate now more than ever the unusual uses of artificial intelligence in the future.

But the elephant in the room certainly needs to be addressed – The advancement and the evolution of AI comes with abundant risks. Due to its relative infancy, no proper regulations have been put in place to ensure that this gold mine doesn’t get exploited by notorious elements.

We urgently need to account for ethics and issues of bias during the development of these AI-based products, whereas today organizations easily overlook these things.

Considering how gruesome it is in finding the perfect tech partners for developing an efficient AI product. EngineerBabu houses a talented bunch of AI professionals who have proven their mettle by creating hundreds of successful AI products based on Machine Learning and Deep learning technologies.
Contact Us for a free consultation call, we would love to guide you. 
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How Can AI Help Small Business?

AI in Small Business

Hey Siri! Can you help my business?

Quite recently I got into a discussion with my marketing manager, a tall and burly mid-age man;
Let’s call him Steve. 

Steve and I got into a discussion on the subject of how AI in general, is transforming the way business is conducted.

This man, a well-educated gentleman, only partially agreed with my perspective,
He added,

“I acknowledge technology has made quite an impact, but this impact is austerely restricted. My domain of work, or for that matter most small businesses haven’t observed any major transformation even after the recent developments in AI,”
He continued,

“It is predominantly large organizations that have profited from new-age technologies like AI and Machine learning.”

This got me wondering…

  • Is the AI use-case still confined to big & fancy corporations?  
  • Has it not facilitated small and medium-sized enterprises at all?

My inquisitiveness made me go scouting around, inquiring small and medium-sized business owners, asking them this question.

Surprisingly, almost everyone had the same outlook! After a lot of scavenging, this is what I learned.

 How Can Small Businesses Leverage AI Now?

AI and ML applications are almost everywhere, from ride-hailing services to voice search on smartphones, we use AI services every single day – It feels so accessible to us consumers that it must be within reach of small business too!

It is expected that AI will be a game-changer for all industries by providing smart applications and efficiency in the business processes through optimal utilization of organizations data.

Huge corporations have inculcated AI into their systems and are quite satisfied with the improvements, but SMEs are still not sure about potential use cases of AI for them, because they question if it can really bring a change in their business processes.

Artificial Intelligence isn’t just for companies with billion-dollar budgets.

In fact, small business communities are competing and how! Many innovative SMEs are significantly cutting costs and delivering excellent customer experiences with AI-powered applications.

If applied optimally, AI tools can transform the MSME space enabling small business owners, and entrepreneurs create hugely successful operations across a spectrum of business functions including, product development, sales, customer service, and marketing.

Based on my extensive research, it became rather evident that most SMEs are struggling because of their belief that AI requires considerable investment.

Fortunately, for businesses on a budget, one doesn’t need to break the bank to start incorporating machine learning and AI into their operations. By launching on a smaller scale and leveraging ready-made solutions, one can efficiently harness the capabilities of AI and improve performance across different departments considerably.

Here are 4 best approaches to employ AI in SMEs right away:

1. Leveraging existing platforms

Developing your own AI is undoubtedly a complex and time-consuming process and requires a considerable amount of investment. Fortunately, several tech companies have open-sourced their AI efforts in a bid to make AI reach more and more consumers. Leveraging this platform for your business saves you considerable cost and time, required in developing and designing. Here’s a compiled list of some of the most popular AI platforms that your business could leverage:

Tensorflow (by Google)


Released in 2015, TensorFlow is one of the most well-maintained and extensively used frameworks for machine learning.
Developed to fuel its research and production objectives, TF is now widely used by numerous companies, including Dropbox, eBay, Uber, Twitter, and Intel.

Tensorflow’s extensive use case is attributed to its availability in almost all the major programming languages, like C++, Go, Haskell, Java, Python, Rust and most recently, Javascript. One can also find third-party packages for other programming languages.


Keras is notorious for its user-friendliness, modularity, and ease of extensibility. The standout feature that makes Keras unique is that it could be applied as a bolt-on and stand-alone software as well. Keras was designed to simplify the creation of deep learning models.

Being written in Python, it can be deployed on top of other AI technologies such as Tensorflow, CNTK, and Theano.

The platform provides a comprehensive machine learning library that allows for,

  • Easy and fast prototyping,
  • Runs optimally on CPUs and GPUs
  • Supports both recurrent and convolutional networks. 

Spark MLlib

Developed by Apache, Spark MLlib is a machine-learning library that supports Java, Python, Scala and even R. Spark MLlib is specially designed for processing large amounts of data and could quickly be deployed across various SMEs like manufacturing, finance, healthcare and many more. The tool also provides interoperability with NumPy in Python and R libraries.


Caffe2, the most recent version has seen quite some upgrades from the previous one.

Released in 2017, Convolutional Architecture for Fast Feature Embedding often abbreviated as Caffe, is a machine learning framework that primarily focuses on expressiveness, speed, and modularity. This open source platform is written in C++, and also comes embedded with a Python interface.

    • Expressive Architecture
    • Extensive Code
    • Fast Performance
    • Active and Vibrant Community
      Caffe could serve as an ideal platform for your business as it is easily deployable and its active community provides on-the-go solutions.

fastText (by Facebook)Fasttext

Created by Facebook’s AI Research (FAIR) lab provide word embeddings and text classifications. It is available across all major platforms like Linux, MacOS and even Microsoft Windows.

Written in C++ and Python, fastText allows users to create unsupervised or supervised learning algorithms for obtaining vector representations for words.

2. Start Small

AI AI enablement can’t be achieved overnight. Trying and rushing into the process is definitely a detrimental approach. Going all-in and investing massively is not recommended for small and medium scale businesses. SMEs need to start slow and increase their AI efforts gradually over time.

Below is a structured approach as to how to proceed:

  • Start by integrating first-party apps that facilitates productivity of the already employed workforce.
  • Once ready, steer your efforts towards open-sourced AI, cloud systems and flexible workflow models.
  • Start with a small problem with a high chance of demonstrating a positive return on investment (ROI).
  • There are three steps
    • Define: Define crystal clear expectations of what AI can and cannot do for your specific business profile.
    • Measure: Measuring should be done against meaningful baselines.
    • Decide: Decide whether the experiment worked or not, and fail fast.

Thus, it is critical to tackling a small problem which has a high return on investment, especially if you are a small business. Adhering to this approach proves fruitful when you are struggling with the amount of money you are willing to invest in AI.

If you are on the lookout for creating an AI product and are looking for a free consultation, click here

3. Implement AI for analysis

The most crucial and essential use case of AI for small or even humongous business is in analytics. AI has opened new horizons in the domain of analytics; by leveraging predictive analysis, one can scale up their enterprise in a tremendous way.

If you are trying to implement AI for your business without wanting to invest heavily in machine learning, then analytics is the way to go.

AI-powered analytics software will get you business intelligence at a throwaway price.
Here is a compiled list of some of the best analytics softwares that your business can leverage:

Amazon Machine Learning

AML is a machine learning service that provides tools and wizards for creating machine learning models. With the help of easy-to-use analytics, Amazon aims to make machine learning more accessible than ever.

AML can be connected to the data stored in RDS, Redshift or Amazon S3.


H20 has carved out a niche for itself AI and machine learning arena because its primary tools are free and open source.
You can get the main H20 platform simply by downloading them.

H20 operates under the Apache 2.0 license, one of the most flexible open source licenses available. Besides, you can also run them on clusters powered by AWS for just a few hundred bucks.

• Microsoft Onboard

In the verbatim of its CEO, Satya Nadella, “Our goal is to democratize AI to empower every person and every organization to achieve more.

Keeping that in mind, Microsoft has developed an open-source software framework that competes with the likes of Caffe and Tensorflow. The solution enables enterprises to scale efficiently across multiple machines on large datasets.

4. Deploy Chatbots

AI Chatbot
Image Courtesy:

Chatbots are an excellent place to receive an instant return on your investments from AI. Their capability to interact and engage with customers, answer basic & even complex questions, and route inquiries aptly allow businesses with limited staff to appear much more prominent.

AI can leverage its lightning-fast data processing capabilities to analyze all available information of any customer and automate responses based on that, thus reducing the burden on the staff in charge.

It also improves customer service and retention – providing 24/7 call center services, which otherwise requires a considerable investment.

Benefits of AI in Small Businesses

AI can drive significant breakthroughs for SMEs across many departments. Though AI is still evolving, we are starting to believe that it will change the way businesses are managed through the level of technology it provides. Many organizations have begun implementing AI into their business workflow and are seeing a considerable improvement in ROI and business turnover.

AI can be useful for small companies as well, by making correct use of the data they generate. Business owners should start thinking about the steps which can allow them to implement AI no matter the size of their business successfully.

Benefits of AI for Small Business

Below are some of the points which can help small business owners to adopt AI:

1. Highly efficient customer service

Customer nurturing is an essential process for any business. Support is vital to retain a customer, and sometimes support agents fail to deliver unique and appropriate solutions to their customers. Through AI enabled support services, this anomaly could be readily addressed. Besides, the risk of human error is wholly eradicated.

2. Important insights into the competitor’s business process

Studying the competition thoroughly is crucial for understanding market trends and staying competitive. AI-based analytics softwares provides much more significant and relevant insights into the business process of your competitors.

For instance, AI-powered competitive analysis tool, Crayon can help track your competitor’s activities across different channels like websites, social media, and web applications. This functionality enables small businesses to get a better understanding of ongoing changes in the competitor’s strategy.

3. Off the rack solutions

Small enterprises can deploy off the shelf tools into literally every element of their business workflow involving data. These solutions provide not only better insights into the process, but also suggest better solutions for the problem. For instance, AI enabled tools like Monkey Learn uses technologies like entity extraction and sentiment analysis to derive a better understanding of the business. Also, it doesn’t require the user to code and is extremely easy to integrate. Another interesting tool is the Enterprise Immune System by Darktrace. This AI leveraging security application company builds their own understanding of what normal human behavior looks like within an enterprise and detects emerging threats in real time.
This tool requires no special skills to install and is also self-learning.

4. Transform your marketing process

AI is fundamentally changing marketing from the roots. AI-based advertising platforms have already been deployed by huge companies like Facebook and Google to target specific customer-set who are receptive to their message. This is just as true for small businesses; by deploying programmatic advertising, SMEs can easily reach a considerably large audience online, which was not possible earlier. It is strongly recommended for small businesses to start leveraging and integrating AI now if they want to reach potential consumers in the future.

5. Cost and Time benefits

The utilization of deep learning by SMEs can end up saving a lot of money spent on employing extra employees or outsourcing for specified projects. When repetitive or time-consuming work is done quickly and efficiently at the push of a button then employees are freed up to do creative work that will help the company grow.

Wrapping Up

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.”

—Ginni Rometty, CEO IBM

AI and Machine Learning use-case is not just restricted to large enterprises now. They are an excellent way to achieve tremendous growth for SMEs as well. They allow small businesses to effectively delegate conventional tasks to be done by innovative yet fast approach, making employees free to focus on other resourceful and creative opportunities that can help companies expand.

However, to achieve success with AI, small businesses need to strategize and align these applications with their respective business goals. The AI journey can be prolific for SMEs if they properly understand the significance of this emerging phenomenon and accordingly prioritize it to achieve long-term and scalable success.

To a relatively greater extent, the scenario concerning AI and businesses is very similar. Just like the 80s, when there were exceptions and some businesses considered investment in computers for the future of their industry, SMEs who visualize value through such investment and are at the same time are able to afford it, should move ahead and evaluate their investment decision based on their business objective.

With an extensive portfolio of developing hundreds of successful AI-based platforms for our cherished customers. We truly imbibe all the skills and expertise that is required for designing a great product. 

Check out our portfolio, right here

And feel free to reach out to us for any consultation whatsoever, we will be extremely delighted to assist you. 

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